This is my survey on Cinema Going Habits:
From analysing the results of this survey I have found that there are key factors that make people want to go to the cinema. Surprisingly, the cast is an important factor when attracting an audience as people will often go to the movies to watch a specific actor or actress. The most common names that appeared in my survey answers were: Jennifer Lawrence, Zac Efron and Justin Timberlake.
Furthermore, my survey has also shown how popular watching movies at home is as opposed to going to the cinema. 66.67% of people who took the survey prefer watching movies at home than at the cinema.
Lastly, I found that when marketing a film, trailers are the most effective in attracting an audience to go and watch a film. Including marketing strategies such as YouTube Pop-ups, Bus and Street marketing and Social Media, trailers were found to be the most popular and most effective with 75% of people saying that they personally hear about films via trailers on TV or the internet.
Nice summary of survey findings Sarah, do you know what formats your audience prefers to watch films in?
ReplyDeleteFormats? As in 3D or 2D because from my survey, and further research, I found that people are slowly starting to prefer 2D to 3D simply because 2D provides a more realistic cinema experience for the audience.
DeleteTo go with task 7 and not to be taken for granted.
ReplyDelete